Latest Research
Independent analysis on Answer Engine Optimisation and AI search visibility
AI Overviews14 May 2025
How Google's AI Overviews Are Reshaping Zero-Click Search
An analysis of AI Overview trigger patterns across commercial and informational queries, and what this means for organic visibility in 2025.
AEO Strategy8 May 2025
Entity Coverage as a Ranking Signal in LLM-Powered Search
Why structured entity density is becoming the primary determinant of answer engine citation, and how to audit your content accordingly.
SERP Analysis1 May 2025
The Collapse of the Ten Blue Links: SERP Feature Saturation in 2025
A data-driven look at how featured snippets, PAA boxes, and AI Overviews have reduced traditional organic click share across high-volume queries.
Search Visibility22 April 2025
Optimising for Retrieval: What RAG Architecture Means for Content Strategy
How retrieval-augmented generation pipelines select and surface content, and the structural signals that increase citation probability.
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